Privacy Policy

This Privacy Policy explains how Jacket London (“Jacket London”, “we”, “us” or “our”) collects, uses, stores and shares your personal information when you visit jacketlondon.store, make a purchase, contact us or otherwise use our services.

We are committed to protecting your privacy and handling your personal information fairly, lawfully and transparently in accordance with applicable UK data protection legislation, including the UK General Data Protection Regulation (“UK GDPR”) and the Data Protection Act 2018.

Who We Are

For the purposes of applicable data protection law, Jacket London is the controller of the personal information described in this policy.

Trading name: Jacket London
Website: jacketlondon.store
Email: contact@jacketlondon.store
Correspondence address: 86–90 Paul Street, London, United Kingdom, EC2A 4NE

Personal Information We Collect

Depending on how you interact with our website, we may collect the following categories of personal information:

Information You Provide

• Your name;

• Billing and delivery addresses;

• Email address;

• Telephone number;

• Order and transaction information;

• Product preferences, sizes and selections;

• Account login information, if you create an account;

• Messages, enquiries, return requests and customer-service communications;

• Marketing preferences;

• Reviews, survey responses or other content you choose to submit.

Payment Information

Payments are processed by authorised third-party payment providers. These providers may collect your card details, billing information and other information needed to complete and protect the transaction.

Jacket London does not ordinarily receive or store your complete payment-card number.

Information Collected Automatically

When you browse our website, we and our service providers may automatically collect information including:

• Your IP address;

• Browser and device type;

• Operating system;

• Device identifiers;

• Pages viewed and links selected;

• Products viewed or added to your basket;

• Referral source;

• Approximate location;

• Date and time of visits;

• Website interaction and checkout activity;

• Cookie and similar technology information.

How We Use Your Information

We may use your personal information to:

• Process and fulfil your orders;

• Take and verify payments;

• Deliver products and provide tracking information;

• Manage returns, refunds and exchanges;

• Communicate with you about your order;

• Respond to questions and customer-service requests;

• Create and manage customer accounts;

• Detect, investigate and prevent fraud, misuse and security incidents;

• Maintain and improve our website and services;

• Understand how customers use our website;

• Measure the performance of our advertising;

• Personalise website content and advertising where permitted;

• Send marketing communications where we have the appropriate permission or another lawful basis;

• Maintain business, tax and accounting records;

• Establish, exercise or defend legal claims;

• Comply with our legal and regulatory obligations.

Our Lawful Bases

Depending on the purpose, we process your personal information using one or more of the following lawful bases:

Contract

We process information when it is necessary to enter into or perform a contract with you. This includes taking payment, fulfilling an order, arranging delivery and handling returns.

Legal Obligation

We process certain information when necessary to comply with legal duties, including tax, accounting, consumer-protection and fraud-prevention requirements.

Legitimate Interests

We may process information where it is necessary for our legitimate business interests and those interests are not overridden by your rights.

These interests may include operating and improving our store, protecting our business and customers, preventing fraud, responding to enquiries and understanding the performance of our services.

Consent

Where required, we rely on your consent for activities such as certain marketing communications, personalised advertising and non-essential cookies.

You may withdraw your consent at any time. Withdrawal does not affect processing that took place before consent was withdrawn.

Marketing Communications

If you subscribe to our marketing communications, we may send you information about products, offers and store updates.

You can unsubscribe at any time by selecting the unsubscribe link included in a marketing email or by contacting contact@jacketlondon.store.

You have the right to object to the use of your personal information for direct marketing at any time.

Cookies and Similar Technologies

We use cookies and similar technologies to operate our website, remember your preferences, understand website usage, protect transactions and, where you have provided the required consent, personalise and measure advertising.

Essential cookies may be used because they are necessary for the website and checkout to function. Non-essential analytics and advertising cookies will be used in accordance with applicable consent requirements.

You can manage available preferences through our cookie banner or your browser settings. Disabling certain cookies may affect how some parts of the website function.

Please see our Cookie Policy for more information.

Shopify

Our online store is hosted by Shopify. Shopify provides the ecommerce platform that enables us to display products, process orders and provide our services.

Shopify may process personal information on our behalf and may also process certain information for its own purposes in accordance with its applicable privacy documentation.

How We Share Personal Information

We may share personal information with service providers where reasonably necessary to operate our business, including:

• Shopify and ecommerce technology providers;

• Payment processors and fraud-prevention providers;

• Warehousing, fulfilment and supplier partners;

• Postal services, couriers and delivery providers;

• Customer-service and communication providers;

• Website hosting and security providers;

• Analytics and advertising platforms;

• Email and marketing service providers;

• Accountants, legal advisers, insurers and professional consultants;

• Government authorities, regulators, courts or law-enforcement bodies where legally required.

These parties may only receive the information reasonably necessary to perform their services or meet applicable legal obligations.

We do not sell your personal information in exchange for money.

Advertising and Analytics

Subject to your cookie preferences and applicable law, we may use analytics and advertising services to understand website activity, measure advertising performance and show more relevant advertisements.

These providers may collect information about your interactions with our website and, in some cases, combine it with information collected from other websites or services.

You can manage non-essential advertising and analytics technologies through our cookie-consent controls where available.

International Transfers

Some of our service providers may store or process personal information outside the United Kingdom.

Where personal information is transferred internationally, we take reasonable steps to ensure that appropriate safeguards are used as required by applicable data protection law. These may include adequacy regulations, approved contractual safeguards or another lawful transfer mechanism.

Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this policy.

The appropriate retention period depends on factors such as:

• Why the information was collected;

• Whether it is needed to provide our services;

• Legal, tax and accounting requirements;

• Fraud-prevention and security needs;

• The need to resolve disputes or enforce agreements.

When personal information is no longer required, we will delete, anonymise or securely dispose of it where reasonably practicable.

Data Security

We use reasonable technical and organisational measures intended to protect personal information from unauthorised access, loss, misuse, alteration or disclosure.

However, no internet transmission or storage system can be guaranteed to be completely secure. Customers are responsible for keeping any account credentials confidential and notifying us if they suspect unauthorised access.

Your Data Protection Rights

Depending on the circumstances and applicable law, you may have the right to:

• Request access to the personal information we hold about you;

• Request correction of inaccurate or incomplete information;

• Request deletion of your information;

• Request restriction of certain processing;

• Object to processing based on legitimate interests;

• Object to direct marketing;

• Request a portable copy of certain information;

• Withdraw consent where processing is based on consent;

• Raise a complaint about how your information has been handled.

These rights are not absolute and may be subject to legal limitations or exemptions.

To exercise your rights, contact contact@jacketlondon.store. We may need to request information to confirm your identity before completing your request.

We do not charge a fee for ordinary data-protection requests. A reasonable fee may be charged, or a request may be refused, where permitted by law, if it is manifestly unfounded or excessive.

Children’s Privacy

Our website and products are not directed towards children, and we do not knowingly collect personal information from children without an appropriate lawful basis.

If you believe that a child has provided personal information to us improperly, please contact us so we can investigate and take appropriate action.

Third-Party Websites

Our website may contain links to websites operated by other organisations. We are not responsible for the privacy practices, security or content of those websites.

We recommend reviewing the privacy policy of any third-party website you visit.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes to our services, business practices or legal obligations.

The updated version will be published on this page. Where appropriate, we may also notify you of significant changes by email or through a notice on our website.

Complaints

If you have concerns about how we use your personal information, please contact us first at contact@jacketlondon.store so that we can investigate.

You also have the right to lodge a complaint with the Information Commissioner’s Office (“ICO”), the UK supervisory authority for data protection.

Information about submitting a complaint is available at ico.org.uk.

Contact Us

For questions about this Privacy Policy or the use of your personal information, contact:

Jacket London
Email: contact@jacketlondon.store
Correspondence address: 86–90 Paul Street, London, United Kingdom, EC2A 4NE